Your entire web presence is a digital marketing business asset.
Make it easier for potential customers to find your products and business details in their exact moments of need or inspiration. Digital marketing assets are anything that creates positive visibility online.
If your customers are looking for something, your online digital assets can help them find you.
They include:-
- Branding
- Domain
- Website
- Social Media Profiles
- Online Advertising Accounts
- Monitoring & Measurement Tools
Brand Guide & Vision
The journey from awareness to preference begins with a strong brand.
Your brand is a combination of many elements and factors that contribute to the way a business is recognised by the public. Your brand story is unique and should include brand purpose, visual style, value proposition and more. There are three key parts working in concert to form a brand:-
- Visual design elements
- Story elements
- Value elements.
A consistent brand can help to showcase your business online, strengthening your brand recognition, converting sales and propelling long-term success goals.
Website
Your website is the loudest spokesperson for your brand.
65% of shoppers will visit a brands website during their purchase journey.
Today, having a search engine optimised company website is crucial proof that your business exists and showcases what the business is about. Research has found that 8/10 customers expect brands to have content online about their business. Why wait any longer, your customers are looking for you!
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most businesses nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.
Building an aesthetically-pleasing website that converts in the digital landscape of today takes time, energy and lots of code – which we do in abundance. Our web development and design solutions are responsive, accessible and securely hosted with optimized content that keeps visitors coming back for more. We take care of all the hard work, so you don’t have to.
Social Media Assets
Social Media business pages are one way to be ready to engage with your customers today and to set the foundation for long term relationships.
Business profiles on social media platforms like Facebook, Instagram, Google Business Profile, LinkedIn, Twitter and YouTube are now a substantial part of every marketing strategy. The benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.
According to research, about 96% of marketers are currently participating in social media marketing, but 85% of participants aren’t sure which tools or tactics are the best to use. With our help, we will diminish the confusion through our vast experience & training in the of use of social media to market your business.
Marketing Analytics
Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website, content or advertising campaign.
This is only possible or practical with the help of marketing analytics tools, like Google Search Console and Google Analytics, for tracking the behaviours of users within your digital assets so marketing teams can monitor channel activity, tie activities back to revenue, gather insights, and test new ideas.
