Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable marketing objectives like generating leads, acquiring new users and driving online & offline sales.
Our content marketing service provides consistent content for social media marketing. It contributes to SEO efforts by generating natural inbound links which build up good content on your social media properties and stands out in search engines.
We will work closely with you to build a comprehensive content plan that is relevant, engaging, structured and designed to enhance visitor interaction thereby encouraging them to contact your business.
Content Creation & Design
To help you build engaging and helpful content that brings your brand and products to life, we utilise our top creative best practices across all content distribution platforms to design messaging that performs.
Using targeted & consistent branded creative standards for images, videos & copy, helps you drive better performance for your social media marketing.
Our creative media team designs unique and appealing content to amplify your brand and maintain an active presence with noteworthy and share-worthy content.
Social Media Planning
Your social media plan outlines what you want to achieve on social media and how it supports your overall marketing strategy.
Mirage Media will help you determine your target audience, the social networks to join and the type of content to develop & share. Once we have outlined the plan, we get to work building, designing and refining your content and cadence, analysing follower engagement and building deeper relationships with your audience.
Content Calendar
A social media calendar is a timeline of your upcoming social media posts. Each entry in a social media calendar usually includes some combination of these elements:-
- The exact date and time the post is going live
- The social network and account where the post will be published
- The post’s copy and creative assets (i.e. photos or videos)
- Links and tags to be included in the post
- Any additional relevant information (e.g. is this an Instagram feed post or a Story?)
- Depending on the scope of your social media strategy, your social media calendar can include one or many social networks.
Social Media Monitoring
Social media analytics entails listening to your customers by monitoring social media for messages directly related to your brand and responding to those messages appropriately.
These insights help us understand your audience and improve ongoing content strategy by accessing the full spectrum of conversation around your industry, brand, and any topics relevant to your brand.
